Yoga Bar Partners with Wellness Influencers for Morning Routine Buzz
Objective: Boost awareness of Yoga Bar breakfast protein bars and muesli
Collaboration Type: Barter (products in exchange for content)
Strategy:
- Gifted curated “Morning Wellness Hampers” to 100+ health and wellness influencers
- Influencers shared morning routine reels/stories featuring Yoga Bar as their breakfast pick
- Focused on hashtags like #StartHealthyWithYogaBar and #YogaBarMorning
Results:
- 2.1M+ reach across Instagram
- 9,000+ new Instagram followers for Yoga Bar in 2 weeks
- 3x increase in Amazon and Flipkart searches for "Yoga Bar protein bar"
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